BMW has revealed a Pokémon-themed version of its all-electric Mini Aceman concept car as part of a MINI x Pokémon collaboration.
Shown during a slightly bizarre segment of Gamescom's Opening Night Live, as hosted by Geoff Keighley, there was lots of flowery brand-focused language but not much in the way of specifics. It's a concept car with "gaming features", although exactly what that means was never really explained.
The car appears to display lots of neat Pokémon graphics across the dash, but Oliver Heilmer, head of Mini design and the chap Keighley was questioning about the vehicle, showed his very best media-training moves by deflecting the first question to talk some fluff about Gamescom, and then leading the conversation into very specific... nothingness. Mini is more than a car, you see; it's a character you partner with to explore the road.
Apparently, this collab is a match made in heaven because Pikachu is an electric type and the car also runs on electricity — must have taken the marketing team two, maybe three whole seconds to come up with that one. Good news for Ash and his favourite Pocket Monster, though, as they will presumably be able to stay on the road in their natty set of wheels while avoiding crippling energy price increases as the cost of living crisis grips nations across the globe.
Apparently, you can connect your gaming console to this Mini, but again, no specifics were given. 'Play on' is the motto behind this collab. Thank goodness they managed to squeeze that essential bit of info in, otherwise we'd be left with questions.
So yes. A weird segment, to be sure. But hey, at least this bit wasn't space-based. We were disappointed that Geoff didn't ask Oliver his favourite Pokémon as he said he would, though.
BMW Blog has more info about the car. Check out the video below (skip to the end for the Pokémon bit):
Perplexed? Confused? Tired? Time for bed. Let us know your thoughts on the Mini Aceman Concept and how it appeals to gamers below. And let us know your guesses for the designer's favourite Pokémon, too. Let's get some puns out of this at the very least.
Comments 18
Lock Geoff up.
Does it come with a real Pikachu to charge the car?
Love the NL taglines in the articles! 😂 This site is a dadjoke-topia.
I suppose my first question is, why?
Pokécars peaked at the Lugia themed PT Cruiser
@Mioaionios Yup, a real Pikachu locked in a cage to power the engine. (he likes it though, he has a spa in the cage)
@Kermit1
Awww, that's nice.
I have to agree, “ Mini is more than a car, you see; it's a character you partner with to explore the road”. I’ve owned 2 bmw’s, and while I love my truck, they were the best cars I’ve ever owned and driven. I always tell people it’s like they designed a bmw to be an extension of you. They ride like luxury cars even if you own a 20 year old one, but also can do 155mph, since I’m here in the USA.
@Mioaionios It could have gotten darker, but then Pikachu would be sad and that can't happen he is adorable.
Did I see the word casino in the car tablet Lets gamble with Pikachu! I can't wait to be on the road becoming even more poor!
Jokes aside I wish the interior was more pokemon themed. I like how the exterior looks like its from the world of pokemon but its quite disappointing overall.
Am I the only one who thinks the car Looks pretty ugly. Maybe it is just the frontal camera angle though.
It got my curiosity but after looking deep, it's basically nothing more than a promo for the brand mini using pikachu to get our attention. None of that is more than a funny animation on the display. The dashboard display is a projector, and will never be functional as is, as soon as it's daylight, it is invisible. So really nothing to see for a customer now at the moment.
@Jireland92 Money.
It wasn't my fault I crashed into the other car, pikachu had to be fed!
How did they pitch this and succeed? So odd.
Cover more ground and reach more exclusive areas now, on Pokemon Go.
Joe Merrick admitting to not know how to drive to thousands is admirable.
How much will it cost?
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