Capcom, the developer and publisher behind hit franchises like Resident Evil, Monster Hunter and Street Fighter, has announced a new content creator program designed to "celebrate and connect with" fans of its titles.
The new initiative is called Capcom Creators, and the company says it "aims to build deeper, ongoing relationships with creators through dedicated resources and incentives, in addition to spotlighting prominent and positive voices in the community."
Creators who are part of the program will be granted access to newsletters that will highlight new games and content creation opportunities, as well as a dedicated private Discord server to connect with program managers and fellow creators. They'll also have the chance to have their work shared on Capcom's official social channels, and could receive extra exclusive incentives such as digital asset packs and care packages featuring "special merchandise".
It'll also be a place for content creators to request codes for upcoming games, including Monster Hunter Rise – which is launching on PC next week, let's not forget.
Capcom Creators is currently accepting applications from those living in the US, although the company says it hopes to expand this further in the future. You can go ahead and apply here if you're interested.
Comments 18
I hope they know what they're doing. It's one thing to have to survive a crowd of fanship-crippled pseudoanalyst buffoons, but to encourage their crap? All for the spectral profit of a few thousand "subscribers" who might perchance buy your games to see if they're really as bad as their favourite YouTuber "critic" painted them? Even the intention to "spotlight positive voices of the community" is nothing failproof here.
Then again, maybe I got it all wrong and Capcom means to support actual content creators, like the folks behind the Ace Attorney bots or the Turnabout Storm crossovers!😀 ...yeah, right.
As long as it's a program that understands that influencers are basically consumer representatives, and that they have their own autonomy and form their own opinions.
Some companies like Square Enix don't get this and have unreasonable terms to accepting their game codes, I recall it being something like "You must credit Square Enix for the code in your stream every 20 minutes" and "You absolutely cannot criticise us".
I got an idea:
a game called Fire of Breath III
I know you guys can do it
Just give us Alien Vs Predator instead!
Squenix joins and convinces them to go down the NFT route, ah well bye bye Capcom
...Oh, it's just something for YouTubers and influencers. I thought for a moment they were looking to recruit Indie developers, have them make games with some of their neglected IPs, such as DarkStalkers.
Sigh.
'Member Mega Man Legends 3?
Pepperidge Farm 'members.
Didn't they used to do something like this before? I swear I saw a Maximilian Dood video on this like 7 months ago or something.
Yuck.
Double yuck.
Sooner we move away from unregulated content creators the better. It won’t happen for a long time mind you.
Ten games that Capcom could easily make money off of for Switch but don't:
Ultra Street Fighter IV
Mega Man Battle Network Legacy Collection
Zack and Wiki Remastered
Gotcha Force Remastered
Viewtiful Joe Collection
Power Stone Collection
Darkstalkers Collection
Breath of Fire Legacy Collection
Tatsunoko vs. Capcom Remastered
Marvel vs. Capcom 1 Remastered
@Specter_of-the_OLED 100%
@SpeedRunRocks Thats the first thing that came to mind. Oh man I would be pumped. Loved the first two games in the series so much.
unrelated: anybody know where I could find that Capcom Creators background image in all it's HD glory?
Ahhhh the old let’s get people to make our games and we don’t have to pay them scheme. Classic.
@SpeedRunRocks love your profile pic
So it sounds like they're hoping to pick up talented new game designers? Right on!
But positive voices in the community? Ha! Good luck finding any of those Capcom.
@CactusMan rad! thanks bud!
Don't really get any of the negative responses to this. After constantly seeing how Nintendo treats content creators, this seems really good. Any sort of effort to listen and collaborate is great, but getting a whole discord dedicated to it where even program managers can see their comments is a whole different level. That's as direct as support can get. It's free advertisement so I don't get why more companies don't do what they can to help their biggest fans who make videos for them. (Of course I have no idea how good this creator's program will be, if at all, but just the fact that this is the first time I've heard of something like this is notable to me)
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