While it was formally established last week, Nintendo has today revealed its newest Taiwanese subsidiary, creatively called 'Nintendo of Taiwan'.
The branch was formed on 10th February and is set to take over Nintendo operations in the region from 1st April (the start of the new fiscal year).
In an announcement post on the Nintendo Hong Kong website (translated via Google), the company stated that the subsidiary was established to "further strengthen our business base in the Taiwan market and improve the quality of customer service". The subsidiary will be based in Taipei and will "continue to promote business development in accordance with the Nintendo Group's business philosophy," the company continued.
Nintendo closed its old Taiwanese subsidiary, 'Nintendo Phuten', back in 2014, with Nintendo Hong Kong taking control of the region's operations in the years since.
With the growing market, the (re)establishment of Nintendo of Taiwan makes a lot of sense. Nintendo went all-out at last year's Taipei Game Show, pulling in the crowds with a massive Switch booth. The city has also been lucky enough to land a Nintendo pop-up store in the past, selling the kind of exclusive merch that we in Europe can only dream of getting our mitts on.
What do you make of Nintendo's newest subsidiary? Let us know in the comments.
[source nintendo.tw]
Comments 17
Happy for those in Taiwan if this does end up meaning better services etc. in the region!
Here is to fruitful endeavors in Taiwan!
Good that they’re opening local subsidiaries but then why close Nintendo of Benelux and fuse them into Nintendo of France and Nintendo of Germany?
Benelux is small and it's three countries with different languages that can be already served by confining countries. Taiwan is a bit bigger and maybe Nintendo has other collateral relevant activities there (semiconductors, parts, etc.).
Ah yes, my favorite acronym: "NOT."
I'm glad they are finally in the Taiwan market, that will definitely bring more Switch audience to the platform especially since the Switch 2 will be out soon. A great start to a great generation.
Finally, justice for Taiwan!
I hope this is bad news for Pokemon Unite
With Mainland China looking set to invade Taiwan in the next couple of years,
this seems an odd thing to do now.
@darkswabber Technically it’s not Nintendo of Germany even though it is located in Germany. Remember Nintendo France also got merged with Nintendo of Europe at the same time as Nintendo Benelux.
Now when will Nintendo set up subsidiaries for Latin America and Brazil (Nintendo Latinoamérica and Nintendo Brasil) with the addition of bringing the My Nintendo Store to those regions?
@Uncle_Franklin Agreed. Hopefully it doesn't happen.
I'm guessing they wouldn't want to call themselves NTDEC!
(at least think that was Taiwanese but maybe it was Thai, in which case the joke would fall)
For those who hadn't heard, that was a Famicom bootleg manufacturer whose name meant "NinTenDo Electric Company" (using the exact same characters as Nintendo's kanji spelling). When NTDEC tried to establish a US subsidiary called Caltron, Nintendo took the opportunity to sue them HARD in America, knowing they probably wouldn't get justice trying to litigate them in Asia. (I know AVGN has probably increased awareness of the Caltron 6-in-1 NES cart, which while seemingly a legitimate product, they knew they had to stop them as soon as they could.)
“Creatively called ‘Nintendo of Taiwan’” made me laugh
Nintendo of tariff avoidance. More like.
@darkswabber I mean, Nintendo France and Nintendo Benelux still exist, they just now operate as branches of Nintendo of Europe rather than separate subsidiaries.
Uncle_Franklin wrote:
Well, certainly in the next 4 years...
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