British video game developer Rare is undoubtedly best known for its close relationship with Nintendo back in the '90s and early '00s, before Microsoft outright acquired it in 2002. Indeed, games like GoldenEye 007, Banjo-Kazooie, and Perfect Dark have all cemented themselves as icons in the industry; games that have not only stood the test of time in their own right, but also directly influenced a good deal of the titles you play to this day.
In the late '80s, however, Rare embarked on a decidedly different venture; one that ultimately never came to fruition. As reported by our friends over at Time Extension, before Nintendo's Game Boy system was announced and released, Rare's co-founder Chris Stamper worked on a hardware project known as the RAZZ arcade board which used a Zilog Z80 processor and could apparently display thousands of on-screen colours - certainly more than Nintendo's own Game Boy could manage. This board would then be utilised in a handheld device that Rare christened the 'Playboy', with much of the exterior design handled by the company's other co-founder, Tim Stamper.
The Stamper brothers were understandably serious about potentially turning the Playboy into a viable and successful handheld device, going so far as to demonstrate the handheld at the Consumer Electronics Show in 1989 to prospective companies. As this was before the internet and emailing, however, Rare had no idea that Nintendo was working on its own handheld device at the time, and the Playboy was ultimately shelved.
Paul Machacek - a Rare veteran - described the experience rather eloquently in a tweet:
"Tim [Stamper] took The Playboy to CES show 1989 to show it to major manufacturers. When he returned (understand this: we had no internet, no email, comms were fax or awkward-to-arrange international phone calls) he disappointedly said that Nintendo had unveiled a “little handheld thing”."
For a good while, it was feared that the Playboy prototype had been lost, as no photos or evidence of the machine could be found online. However, as exclusively revealed by Time Extension, the machine is now currently in the hands of the Retro Computer Museum located in Leicester, having been loaned by Rare alonside other bits and bobs from its history. RCM Founder, Andy Spencer, said the following to Time Extension regarding the loan:
"We are absolutely honoured that Pete has let us borrow this piece of awesome history. He told us the story about creating it and it not working properly until the very last minute, only to be turned down by Nintendo."
If you want to view the Playboy system in the flesh, you can head over to the Retro Computer Museum and check it out for yourself. Opening times can be viewed on RCM's official website. For more anecdotes from Rare on the development of the project, be sure to also check out Time Extension's original article.
[source timeextension.com]
Comments 30
Wait, I thought Playboy was only for naughty magazines. 😛
@Anti-Matter the second picture is a naughty picture, look at those circuits
"As this was before the internet and emailing, however, Rare had no idea that Nintendo was working on its own handheld device at the time, and the Playboy was ultimately shelved."
The Game Boy was released in Japan in April 1989, so Rare would have known about it at CES, even if it was the January CES instead of the one in June. I mean, the "Playboy" name wasn't a coincidence...
>obvious magazine pun
>cheap joke about playing it one-handed
With those out of the way, this is a cool bit of video gaming history I've never heard of before.
Would the device have taken cartridges for different games or would it have been a one-game system?
IF it had gone to further development and production, how much more would the MSRP have been compared to the Game Boy at the time and its competitor systems?
what Rare became? From the most awesome developer on earth, to a single live service game developer. Once they released 90+ critic rated game, now they just release clothes to Sea of Thieves characters.
I play it for the articles.
Not sure they would have been able to call it that, but o.k.
They really wanted to call it the PlayBoy? Of course they would have done that...
What a terrible name. I don't even understand how that made it out of a casual business meeting. I guess it was destined to fail.
The second image is a little too revealing. Please think of the children NIntendolife.
Seeing this brings back vague memories of seeing it in a magazine back in the day.
"Tim [Stamper] took The Playboy to CES show 1989 to show it to major manufacturers. When he returned […] he disappointedly said that Nintendo had unveiled a “little handheld thing”."
I guess Nintendo weren‘t the first ones to unveil their little handheld thing when they saw The Playboy.
With poor ideas like this it just makes me realize why Nintendo were not interested in buying them.
Is this the nintendo NX...?
As someone who's been to the Retro Computer Museum several times, it's well worth a visit. You pay a single fee and you get the whole day to hook up and play anything they have. And they have damn near all retro consoles, computers and physical games you could want.
@ChickenJoe you are missing a couple X's .😂
Ah the long lost cousin of the Mega Duck.
I wonder if Capcom would've made Mega Man X3 on the PlayBoy?
Two quick notes
1. The link to Time Extension results in a "404"
2. I should know better than to Google the name of the company and the name of the device.
Wow. What could have been...
@PokemonDMG with how erect you have to hold it, this thing looks hard enough on the wrist with just the one X!
@Olliemar28 Time Extension links are broken, brings up a 404. The one in the last sentence of this article and in the source citing.
@dew12333 yeah like the Nintendo PlayStation was?
doesn't sound like they revealed the whole story.
Gameboy and Playboy are too similar to be a coincidence... one of both companies, or probably even both, knew what the other one was doing.
probably it had a completely different name beforehand and as soon as they got to know about the Gameboy, they knew they will not be able to compete with Nintendo. So why go down with a little humor and brand it Playboy?
P.s.: that is just my imagination, no proof whatsoever!
@Kilroy Thanks for the heads up! It's been fixed now.
@mazzel “Game Boy” and “Play Boy” are both plays on the name “Walk Man,” which was the dominant handheld entertainment device of the era.
@chefgon Ha, good hint!! didn't think about walkman! that's probably another lead! we should set up a NL detective group and investigate further!
@MR-MICK Well Sony do have the capability of bringing a product like that to market, but rare never did.
Well yeah and to be fair only Nintendo seem to master getting a handheld right.
@Slowdive Let's face it no one really knows why they didn't. You are right though those games didn't sell well at the time, but I would have said both games were 'good', personally didn't like blast corps much but did like killer instinct. But overall they made good games which should be a reason to buy but they didn't, I felt that microsoft over paid for them which overvalued them for Nintendo.
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