Casio Unveils New BABY-G Pokémon Pikachu Watch

If you're in the market for a fancy new watch and just so happen to be a fan of Pokémon's star mascot, this new release from Casio might just do the trick.

The electronics giant has unveiled the latest addition in its BABY-G line of shock-resistant watches, the BA-110PKC. It's the second collaboration between Casio and The Pokémon Company is as many years, and will retail for £139 – you can sign up here to be notified when the product goes live if you're super keen.

Here's some PR:

This second collaboration is an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand. The entire BA-110PKC band showcases a camouflage pattern and female Pikachu with a heart-shaped tail. The Pikachu design is infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time.

In a nice touch, the watch actually comes in a special Poké Ball package which could end up serving as a nice display piece for your shelf.

What do you think? Are you a fan of the design? Let us know if you'll be treating yourself or someone special to one of these in the comments below.