Nintendo shares saw a rather significant spike today, ending the day in Tokyo at the highest point seen for the last 19 months.
At the end of the trading day on 10th December, Nintendo's shares were sitting at 46,370.00 JPY. The jump is clear to see on the first of the charts shown below; the second chart shows how the shares have seen a steady rise throughout 2019, despite the occasional slip.
So why the sudden jump? Well, one potential reason is today's launch of the Nintendo Switch in China, which could well have given investors and analysts reason to be happy. It's hard to know for sure, however, as analysts appear to be a little all over the place when it comes to predicting Nintendo's imminent success - or lack of - in the country.
Dr. Serkan Toto, CEO & founder of Kantan Games Inc and Japanese games market expert, has described the current situation as 'complete insanity'. In a tweet, he's said that "UBS initially projected 50,000 units sales for Switch in year 1 in China. Now Wedbush comes with up to 5,000,000", highlighting the bizarre and noticeable difference between the two claims.
Either way, things are looking good for Nintendo as it stands.
[source japanesenintendo.com]
Comments 20
China huh ?
Yeah this machine wil hit 100 million
IF it takes off there.
@KitsuneNight nothing can take off there.
@KitsuneNight - Unless China makes the Svitch, then kicks Nintendo out and makes all of Nintendo's games cause they can.
it might sell well but being China i won't hold my breath and even if it does software sales will be awful as it will be hacked by them, it is the bootleg / pirate captile of the universe.
Does Nintendo even have the ability to have 5 million consoles in China by years end?
@Spoony_Tech This years end? In a month? You are a bit weird, aren't you? Switch just sold 10 mil in Japan in almost three years. Sure, China's population is 10-times the Japan's. But you are giving them less than 1 month in a completely foreign market, compared to home turf? Was that a rhetorical question?
@Hrimfaksi Misread the article. Didn't see in a year. Thought it said end of the year which is why I responded the way I did.
@kopaka Hey, communism did.
Will owning a Switch in China negatively impact your Social Credit System score?
Asking for a friend in a concentration camp there.
I was really struggling there for a moment, trying to understand what exactly Nintendo shared in China.
Preorders are strong. The projection of 4-5 million units is the projection of what one analyst thinks that the Switch could sell in its first year in the market in China. Before that, most analysts were making very modest predictions for the first year in China for the Switch, something like 50,000-500,000 units at most. Personally, I think that the Switch is going to do a lot better than the consensus expectations. If they could reach 4-5 million units, it would be fantastic. The strong partnership with Tencent and other 3rd party developers like Ubisoft is what will make the difference.
@m8e3point1415 Idk about sales for all the retailers but I was watching JD.com yesterday and the preorders between both switch systems was 210,000+. And thats just at JD, although I dont know if it sold through other platforms and physical locations. Hope that helps! Also, my first post! First time I felt I could contribute something to the conversation! So thank you!
I am so dumb for not buying more when I could.... I still can but for much higher price...
The pre orders of a single day destroyed the prevision of a inteire year. 5 million in a year is really a realistic stimative right now. The first million in a month, maybe even in a week.
@DinnerAndWine no, as it is legal as of now. So of course no.
as a chinese, it's funny browsing the comment section seeing buncha people pretend they know something about china
@big_bad_bob
Maybe we all need to be forcefully placed in "re-education" camps? 🤔
@DinnerAndWine nah, taking hearsay and memes as facts is a shame, but not a crime
dude. no way...... NO. WAY.
I'm sure they have been selling the bootleg switch out of an "official" Nintendo store for a while now, just like those fake Apple stores we all know about
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