Nintendo is today one year older. It's now been 129 years since entrepreneur Fusajiro Yamauchi originally founded the Japanese company. Established way back in 1889 as a Hanafuda playing card manufacturer, Yamauchi opened his first shop "Nintendo Koppai" in Kyoto. Eventually, he was succeeded by his son-in-law Sekiryo Kaneda (Yamauchi) in 1929, and the business was then passed onto his grandson, Hiroshi Yamauchi - who modernised the company and also the video game industry at the time.
Since then, Nintendo has had many ups and downs - releasing one line after another of modern systems, games and even services. To this day, Nintendo continues to revolutionise the industry and remains synonymous with Mario, Zelda, Metroid, Pokémon and its more recent franchises like Splatoon. So now, let's all take a moment, as we collectively raise our Joy-Con to wish Nintendo a Happy Birthday.
Below is also a more detailed summary we posted in 2014 to celebrate the company's 125th Birthday:
Founded initially as Nintendo Koppai by Fusajiro Yamauchi (Koppai was rather cutely referenced in Pikmin 3), it was a company that thrived on the hanafuda playing card craze in Japan. Upon Fusajiro Yamauchi standing down in 1947 he was replaced by grandson Hiroshi Yamauchi, who would be a pivotal figure in Nintendo's moves into international markets and new products throughout his reign as President. The company's name was changed to the familiar Nintendo Co., Ltd in 1963 and famously embarked upon some diverse and failed businesses, such as taxi services, food products and, notoriously, Love Hotels. Yamauchi-san's ideas at this point may have failed and put the company at risk, but his acceptance that it needed to evolve from playing cards was fundamental to its future success.
It was when seeing Gunpei Yokoi — a pivotal figure that would revolutionise the concept of portable gaming with Game & Watch and the Game Boy — experimenting with a claw that Yamauchi-san pushed in a more successful direction. It was made into the Ultra Hand, and with its success the company was transformed into a toy company that enjoyed success through the 1970s and into the 1980s. With Yamauchi-san's drive, Yokoi-san's technological design skills and a breakthrough of a young Shigeru Miyamoto, Nintendo took the step from toys into electronic video games. What began as success for the original arcade Donkey Kong and licensing opportunities became the Famicom / Nintendo Entertainment System, with the entertainment system branding being particularly important in the West after the failure of the game console industry in the years before. The NES became a huge success with children - in particular - in the mid to late '80s, followed by the Game Boy as a mainstream portable phenomenon by the close of that decade.
Celebrate all-things Nintendo in the comments below.
Comments 54
129, huh? Somehow I'm imagining Mario as a crippled old Italian man strapped to an iron lung.
@TJWorks Mario is only 30 xD Puts into perspective how recently they actually started making video games in their life cycle
Did we find out why Nintendo was at TGS this year? Maybe they thought there would be cake.
@TJWorks "It's a me, Polio!"
God, it feels like only a year ago they were 99.
Eh ?!
Already 129 years old ?!
HAPPY BIRTHDAY Nintendo !
Yup, that's right, Nintendo was the maker of 90% of the card decks used in the old west days for those seedy poker games you watch about in movies and tv, pretty damn awesome when you think about it
@VexingInsanity : Nintendo's been in the video game console business since 1977!
@VexingInsanity Mario is actually 35, based on the original "Mario Bros." (not "Super") arcade machine put out in 1983, or 37 years old if you count the "Jump Man" character he was based on in the original Donkey Kong arcade machine put out in 1981.
But I'm sure he's blushing with you telling him he looks only 30
@Silly_G Nintendo was on the verge of going out of business in 75, everyone was making the same things they did but cheaper, they couldn't compete until Shigeru Miyamoto threw out an idea for expanding the company into video gaming....
but it wasn't that easy, the higher ups did not like the idea and Miyamoto was a nobody at the time so they didn't feel compelled to take him seriously at first, he literally had to fight his ass off and risk his job, but it seems he won after all
129 years of fun. One way or another.
I still think it's just amazing to think that Nintendo was already around in the 1800s. Late 1800s, but still. Nintendo was founded roughly 99 years before I was even born, geez. Happy birthday Nintendo!
Happy Birthday!
Happy birthday Nintendo! May you continue to make great games!
Bring back the love hotels.
@PhilKenSebben The employee at the front desk would have to wear a Mario costume, and would say things like “Select your player!” or “Let’s a go!”
Happy birthday Nintendo! I wonder if they'll do anything crazy for the 130th next year?
I hope they make a deck of hanafuda cards to celebrate.
Actually I wonder if they make karuta decks as well. Those would be amazing in mario theme.
129 years of fun
@PhilKenSebben finally, i thought no one was gonna mention that
Happy birthday nintendo
Man, I cant even imagine how the gaming industry as a whole would be without Nintendo.
Surely someone else would step up to the plate, but there are so few risk-takers these days. Only other company I felt came close was Sega back when they were a 1st party manufacturer.
Happy luigis mansion 3
I remember my first interaction with anything Nintendo based was when I was about 7 and was given the 'Fire' Game & Watch handheld..at the time I thought it was absolutely amazing and so clever that something like that existed..
Then again..everything is amazing at that age lol.
Happy Birthday Nintendo!
@HobbitGamer I'm so down
Just gonna copy/paste my sentiment from another site:
In the immortal words of the Smash Bros announcer:
“Congraaaaaadulations!”
I’m proud to have grown up with you, Nintendo, and I’m still proud to say I’m still growing up with you. Thanks for the memories past and memories to come. 😃👏🎉🎊
Congrats Nintendo! Here is to at least 129 years more of game playing fun!!!
Happy Birthday Nintendo!!
Man I should draw something for next year.
Happy birthday, Nintendo. Here's to many more successful and innovative years.
Yeah, I said it...
Happy Birthday Nintendo!
May it prosper for another 129 years
Good job.
Here's to another hundred hopefully.
Oh yeah, that's right! Nintendo is the fun grandpa of the game industry
Dooooooooooommmmmmmmmmeeeeedddddd!
always easy to remember since their bday is the day after mine.
Would have been a good time to release Mario Party and give us all a nice discount, so we could join the fun.
There is really 2 Nintendo's. the one that only made cards and admired Disney, and the one that copied Disney to become a multinational worldwide corporation based in Japan.
Happy Birthday to Nintendo, and many, Many more.
Happy 129 Years Nintendo! Thanks for helping make my life beautiful ❤️ 🎂
Happy birthday Nintendo. Now develop a new 1080 Snowboarding and Waverace!
@pika677
There’s really 2 Nintendo’s.. one that was king with the NES and SNES.. and the other Nintendo that lost the reigns.
Happy birthday indeed! I was born in May 14th, 1989 - on the same year as the company's hundredth anniversary. In other words, you might say I was born to be[come] a Nintendo fan.
@readyletsgo They grow up so fast...
@SetupDisk They’ll never make it to 130 at this rate!
And if they play their cards right, many many more!
Wow... Happy B Day!
Happy birthday nintendo you old duffers lol Jk happy birthday.
@DTFaux sega was the only one to match nintendo in fans and in greatness the two now we got are just made for dude bro shooter sport games
Happy birthday Nintendo! I'm glad you're still around and kicking butt!
@Antraxx777
LOL I was actually going to post they will never make it to 130 but I went with the classic instead.
Happy Birthday to my favorite childhood company, Nintendo!
I love that I share my birthday with Nintendo. I hope they are still around long after I am gone.
Nintendo has survived for over a century evolving several times into several different forms. It's yet another reason the "Nintendoomed" folks are so very wrong, every time they say it.
I hope Nintendo is around for many many decades to come! Here's to the next 129 years and beyond!
Happy birthday!
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